News

With the recent talk of all things AI, our studio has been having some lively conversations about the subject, and what it could mean for the world of branding and design. One of the tools most talked about in the design world is AI Illustrations and art, which is causing an uproar with traditional artists.…

Happy Valentine’s Day from LBB! In honor of the day of love, we’ve been chatting about the brands that set our hearts a-flutter. Who are we crushin’ on you ask? Sherwin Williams: “I have been crushing on Sherwin Williams in an obsessive, unhealthy, stalker-esque way for years. No one wants to cover the earth in…

by Chloe Gordon on 01/25/2023 | 3 Minute Read When a brand is rooted in its name, and has been known for its packaging for over 20 years, a rebrand doesn’t happen lightly. Chicken of the Sea recently worked with Little Big Brands to design a new packaging system that reflects a more modern approach. The refreshed…

The design utilizes a bold editorial style, reflecting the brand’s personality of being ‘your go-to guide’ Swanson Health recently launched W/I/O (which stands for Wellness Inside and Out), a new brand focused on mental health and mental wellness. Little Big Brands, an award-winning independent branding and design agency, handled the brand strategy, logo and packaging. …

The historical North Carolina company refreshed its look ahead of a national expansion. By Jenni Spinner Dewey’s Bakery has been around for more than 90 years; it began life in 1930, serving up sweet and savory baked treats to customers in Winston-Salem, North Carolina. Then in 2006, former Krispy Kreme CEO Scott Livengood purchased the brand and…

Gen Z is a nostalgic generation. We see it in things like the popularity of older sitcoms like Friends and the resurgence of fashion trends from decades past. Maybe it’s because nostalgia provides a sense of comfort during tumultuous times. The podcast format is reminiscent of simpler days (radio), and in an age of 7-hour-per-day screen time, podcasts allow Gen…

The condom aisle is perhaps one of the most dated categories in the store. It’s dark, moody and cliché male. Traditional roles and standards are a thing of the past though, with younger consumers living in a culture of devices and anonymity, creating a real challenge in the category.  More millennials are substituting sexting, porn,…

You might have heard us say before that a happy client and profitable brands are our number one priority. We’re revising that to include a Gold Pentaward! This beauty is hard to come by and we can’t wait to display her! We’ve worked with Little Spoon since before the brand was conceived (and loved every…

LBB once again had our boots on the ground in Philly for ExpoEast 2022. We were thrilled to see some of our clients – old, new, and hopeful – and to uncover exciting insights that are impossible to ignore and will surely impact our branding efforts. Focus on Climate ChangeThis year’s Expo took sustainability to a…

Talk of nonfungible tokens (NFTs) is everywhere these days, including among brand owners and the packaging companies they work with. Early-adopter companies are experimenting with NFTs for branding campaigns, and a select few have deployed the technology for packaging design projects. Considering the confusion surrounding NFTs, a definition is in order: An NFT is a…