we make mermaid moves
Chicken of the Sea’s first full re-brand in 20 years is a masterclass on evolving a heritage brand.
you’re right where you belong
Brands from start-ups to Fortune 500s trust LBB to get it right. Let’s talk projects, partnerships and everything in between.
little spoon grows up
With phenomenal growth comes challenges. This was the perfect moment for Little Spoon to adopt a more unified, modern visual palette.
elevate what’s on your pup’s plate
Halo Elevate wanted the product to do the talking with complete transparency. The result is shelf impact at its finest.
no post-decision regrets here
LBB and Lactaid paired up like cookies and cream to refresh their line of ice cream, increasing appetite appeal while simplifying the design.
wipe right for eco goodness
This new innovation from AJAX allowed a heritage brand to capitalize on Millennials and GenZ-ers values.
lookin’ like a snack
The category had exploded but Simply 7 had remained the same. See how we helped the brand establish leadership status once again.
getting happy and healthy one meal at a time
From one size fits all to inclusivity and personalization. We helped Nutrisystem uncover and capitalize on trends that connect with their brand and consumers.
nature meet science
How do you introduce the cure for the common cold? It was a great responsibility to find this new brand’s voice, combining efficacy, science and the power of nature.
the superhero of snacking
Kind Kids brings healthy ingredients in a package kids and moms find hard not to pick up. It’s supercharged snacking in the grocery aisle.
inspired by the woman herself
It was time for this brand to fully embrace Maya’s boldness and purpose, infusing bespoke patterns inspired by her Indian heritage.
lighten up
We helped the brand evolve from a diet-centric positioning to modern health-conscious goodness. The result is lighthearted and delicious!
the wunder down under
2020 brought a new focus for Bolthouse Farms with the goal of leading the plant-based food movement. Enter Wunderoots.
backslash, underscore & the kitchen sink
Let’s use all the tools in our kit to give your brand a razor’s edge. We offer elevated thinking, compelling design, nimble digital strategy and content, and that’s just the beginning.
embrace your inner unicorn
How will you change the world? That’s where we start, and we build a bespoke process around that one, simple inspiring moment. Just like there is rarely the same answer to that question, there is also no ‘formula’ process that is going to get you to the answer.
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Expertise
Brand Strategy – Identity – Packaging – Digital Strategy – Brand Development – Naming – Structure – GTM Marketing – Copywriting – Naming – Digital Asset Creation