KEY PRACTICE AREAS
We don’t believe any one firm can fulfill every single communications need, so we have specifically focused our practice on the work that we feel we do best. Our work is insightful, inspired and never frivolous. We’re proud of the work we do and the company we keep.
STRATEGY
Developing a unique and motivating positioning for a brand is critical to its success. One of our strengths is unearthing the characteristics that make a brand unique and lift it above the competition. That is only the beginning of the strategic know-how we bring to clients, however. We offer a full range of services including quantitative and qualitative design testing, and feasibility and innovation studies.
DESIGN
Your package on shelf is for many brands the first point of contact with the consumer, and has to live without advertising support. Whether it’s rebranding, creating a new brand from scratch, evolution or revolution, we love to create brands that win on shelf. But we don’t just stop there. Our design department spans many disciplines, and on any given day we may be working on a host of unique projects including: in-store marketing support, print design, collateral design and environmental graphics.
STRUCTURE
A proprietary structure is one of the easiest ways a brand can stand out in the marketplace. It can also create a true point of difference and solve functionality challenges. Whether it’s creating new structure, sourcing stock or a combination of the two, we work hand-in-hand with clients to assure that all solutions are not only on brief, but take into account any manufacturing and budgetary restrictions.
NAMING
A great name encapsulates the spirit and essence of a brand. It’s memorable but also meaningful. Our systematic ideation process results in names that allow brands to capitalize on brand equities and importantly, carve out an ownable space in the market. Whether it’s a singular name, naming system or product tagline, we’ve got your naming needs covered.
PRODUCTION
We see all too often an agency that creates design that cannot be produced – either due to production or cost issues. One of our strengths is production expertise and designing with the end product in mind. That doesn’t mean we play it safe; we absolutely push the limits of our industry to give our clients unique, but always-producible design.