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The design utilizes a bold editorial style, reflecting the brand’s personality of being ‘your go-to guide’ Swanson Health recently launched W/I/O (which stands for Wellness Inside and Out), a new brand focused on mental health and mental wellness. Little Big Brands, an award-winning independent branding and design agency, handled the brand strategy, logo and packaging. …

The historical North Carolina company refreshed its look ahead of a national expansion. By Jenni Spinner Dewey’s Bakery has been around for more than 90 years; it began life in 1930, serving up sweet and savory baked treats to customers in Winston-Salem, North Carolina. Then in 2006, former Krispy Kreme CEO Scott Livengood purchased the brand and…

Gen Z is a nostalgic generation. We see it in things like the popularity of older sitcoms like Friends and the resurgence of fashion trends from decades past. Maybe it’s because nostalgia provides a sense of comfort during tumultuous times. The podcast format is reminiscent of simpler days (radio), and in an age of 7-hour-per-day screen time, podcasts allow Gen…

The condom aisle is perhaps one of the most dated categories in the store. It’s dark, moody and cliché male. Traditional roles and standards are a thing of the past though, with younger consumers living in a culture of devices and anonymity, creating a real challenge in the category.  More millennials are substituting sexting, porn,…

You might have heard us say before that a happy client and profitable brands are our number one priority. We’re revising that to include a Gold Pentaward! This beauty is hard to come by and we can’t wait to display her! We’ve worked with Little Spoon since before the brand was conceived (and loved every…

LBB once again had our boots on the ground in Philly for ExpoEast 2022. We were thrilled to see some of our clients – old, new, and hopeful – and to uncover exciting insights that are impossible to ignore and will surely impact our branding efforts. Focus on Climate ChangeThis year’s Expo took sustainability to a…

Talk of nonfungible tokens (NFTs) is everywhere these days, including among brand owners and the packaging companies they work with. Early-adopter companies are experimenting with NFTs for branding campaigns, and a select few have deployed the technology for packaging design projects. Considering the confusion surrounding NFTs, a definition is in order: An NFT is a…

Doubling Down On Purple Little Big Brands has helped Halo debut a rebrand of its Holistic pet food line and introduce Elevate, a new brand that prides itself on its nutritional benefits and complete transparency. “Our goal with the Halo work was to absolutely dominate the aisle, said Richard Palmer, executive creative director, Little Big Brands. “We…

AR, QR codes give consumers access to videos, contests In the first round of the NCAA March Madness tournament, No. 15 seed St. Peter’s stunned No. 2 seed Kentucky in the East Region. A member of the Metro Atlantic Athletic Conference, the St. Peter’s Peacocks continued to upset higher-seeded teams, including No. 7 seed Murray…

Organic baby foods company Little Spoon redesigns its packaging for a more cohesive, impactful look across its range of products and to work better in the D2C environment. Since launching its Babyblends refrigerated organic purées for babies in 2017, Little Spoon Organic, LLC has expanded its product line to include toddler and kids meals, vitamin…