Pet Tricks

Pet Tricks by Robin Lauffer There’s no doubt, we’re living in trying times – and it’s affecting our collective psyche.   But there’s good news for us pet owners.  Studies have found that interacting with animals can decrease stress levels, anxiety and depression.  They can ease loneliness, increase feelings of social support, encourage playfulness and…

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Thirsty for Stanley

Thirsty for Stanley

by Karla Finlan  A few months back, a woman posted a TikTok video of her car after it caught fire. Despite the inferno, she marveled at how her Stanley tumbler remained unharmed, yesterday’s ice still clinking inside.  The video quickly racked up tens of millions of views, and within days, the President of Stanley gifted her a…

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Shopping for cold meds is enough to make you sick

Picture this. It’s February, freezing cold outside, you’re bundled up, you’re wearing a mask and trying to keep your glasses from fogging up. You’re sneezing, coughing, aching, your head hurts, and you feel fuzzy and incapable of thinking or doing. You’re desperate for relief, and you’re facing a shelf of mass confusion. Oh, and there…

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Tapping into Nostalgia

tapping into nostalgia

An Emotional Hotbed for Consumers  by Katie Lopez Over the holiday break I spent my free time binge watching some guilty pleasures. Though I’m way past my high school prime, entire days slipped away as I immersed myself in 16-year-drama (trauma?) with shows like ’Never Have I Ever’ and ‘Derry Girls’. Growing up, taking risks,…

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Let’s Get It On… The Shelf

Sexual wellness is essential, so why is the sexual wellness shelf so underdeveloped? by Crystal Bennett Birds do it. Bees do it. Humans have been doing it since the beginning of time. And according to Maslow, along with food and breathing, it’s considered a fundamental need. Why then, does sexual wellness remain one of the…

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Human-Centric Branding in a Pixelated World

The recent explosion of AI has creative agencies focused in a way that I have rarely seen before. The fear that technology could replace us is real, but only if we allow it to. For us, AI is an important tool, but it could never replicate the nuance that humans are able to reason and…

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Self!sh Makes The Today Show!

Actor Stephanie Szostak reveals she used to struggle with self-esteem and imposter syndrome but managed to overcome those challenges. Now she’s sharing tools for building confidence and realizing personal achievements in her new book, “Self!sh.” You can also watch the interview at: https://www.today.com/video/how-to-be-selfish-in-a-good-way-and-prioritize-your-own-wellbeing-196942405691

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Meet the Self!sh Playbook

On world mental health day, we feel very privileged to introduce you to Self!sh. Bringing this important book to life with actress Stephanie Szostak gives us the opportunity to use design for good. Look for the Self!sh app coming soon! See the Self!sh Playbook

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Wellshire Makeover Leans into Family Farming

Packaging Features Multi-Generational Silhouette Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio. The work leans into the brand’s family farming history and DNA, while helping to increase shopability and shelf standout. Since its inception in 1996, Wellshire’s mission has been to make quality meat products that help people live well.…

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Wellshire’s Meaty Makeover

Redesigned packaging leans into the brand’s family farming history and DNA with increased shopability and shelf standout. Wellshire, a premium brand of natural meat products, tapped long-time partner Little Big Brands to lead a redesign of its portfolio. The work leaned into the brand’s family farming history and DNA, while helping increase shopability and shelf standout. Since…

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