CHICKEN OF THE SEA

Chicken of the Sea This is the first complete rebrand for Chicken of the Sea in more than 20 years. It began with articulating the brand’s promise to consumers that they can eat healthy and live happy and infusing that ethos throughout every facet of the brand experience — from the new packaging design at…

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Self!sh

Self!sh When actress Stephanie Szostak came to us with her latest passion project, we asked, ‘How can we help.’ We started by developing a strategy around the book she had just finished writing – how the concept of creating a ‘life playbook’ to aid in mental fitness could come to life and translate to a…

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QIQ

QIQ LBB partnered with Clinical Health Technologies a company focused on bringing meaningful and innovative next-generation products to market. The company has exclusive rights to a unique and proprietary High Purity Hypochlorous technology. This formula mimics our body’s natural production of hypochlorous within our white blood cells to cleanse, calm, and care for the skin.…

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Rockpile Golf

Rockpile Golf Teeing off luxury for the virtual golf world. In 2023, Greenwich, CT will become the home of the ultra exclusive Rock Pile Golf Club — an indoor virtual golf club like no other. LBB was asked to create the brand from scratch with the goal of attracting and appealing to high net worth…

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WIO

WIO LBB jumped at the chance to work with Swanson Health on their new brand focused on mental health & mental wellness. Welcome WIO (stands for Wellness Inside & Out). We helped create an ownable brand purpose — to make mental wellness understandable, acceptable & achievable for all. The new packaging and design evokes a…

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HALO ELEVATE

Halo Elevate When Halo asked us if we wanted to be part of their pack, we said, don’t make us beg! Being pet parents ourselves, we already knew the brand was the real deal but it hadn’t kept up with the category. They were ready to take a big step forward with the directive to…

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LACTAID

Lactaid No post-decision regrets here! LBB and Lactaid paired up like cookies and cream to refresh their line of ice cream, increasing appetite appeal while simplifying the design overall. Consumers gave us the scoop: Despite Lactaid being just as delicious as conventional ice cream, they often felt “ice”-solated from the rest of the family during…

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AJAX

Ajax We worked with Ajax to develop a new proposition in Europe to appeal to the Millennial consumer, plant-based wipes. The design needed to lean into design codes that were appealing for this younger generation while striking the perfect balance of sustainable yet efficacious. Ethnographies in Swedish and French markets helped hone in on the…

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SIMPLY 7

Simply 7 We transformed the Simply 7 brand from stale and recessive, to a showstopper that excites retailers and consumers alike. The new identity celebrates the healthy ingredients via custom photography, while the unique-to-category color palette pops at shelf, with bullseye branding taking center stage. Finally, a design that brings to life just how delicious…

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NUTRISYSTEM

Nutrisystem Spanning across the DTC space, Nutrisystem is a weight loss plan that’s tailored to your goals, body type and favorite food choices. With customized meal plans, the brand empowers consumers to live a healthy lifestyle that meets their personal goals. With this launch, the team capitalized on evolving Nutrisystem from a dated weight loss…

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