Summer’s Eve Summer’s Eve was a legacy brand that was beyond dusty. We started from the beginning developing an ownable brand strategy that sidestepped the category taboos and made the brand relevant again as well as bringing in a much needed younger demographic. The design is fresh, modern and smart, bringing in iconic elements that…

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Zostrix With Zostrix, the brand had completely walked away from it’s unique selling proposition – the proprietary blend of chili pepper active that helps the body block pain. We embraced the pepper in a way that communicated strength and efficacy in a modern, dynamic way. The result is hot!

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Wisely Well Meal convenience right at your doorstep. Wisely Well is a new nutrition brand, tailored to seniors, that is paving the way in the ‘food as medicine’ market space. The design highlights the products inherent goodness and delicious taste through the use of lively ingredient patterns that adorn each flavor variation. The vibrant colors…

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V8 It’s not easy to take a brand known for their middle-of-the-store presence and successfully move them to the fast-growing perimeter, but that’s exactly what we did with V8 Harvest. Our design focused on veggies that seemed to be bursting from the farmstand itself, with an iconic shipper that redefined standout at the club store…

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TheraTears There are a lot of phenomenal brands out there that go unnoticed until given some design love; Theratears was one of them. With a new brand positioning and incredibly strong identity and packaging, it’s impossible to ignore now. Sure to catch consumers’ eyes at shelf!

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Stew Leonard’s We couldn’t believe our good fortune when we were given the chance to work with legendary Northeast retailer Stew Leonard’s. And then to learn that we were to redesign the holy grail of their stores, the dairy aisle, was truly one of the highlights of our careers. The new architecture we established for…

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Solemates We started with a custom box, taking the brand from a plastic clamshell to textured paperboard. The graphics on the inner box mimic the product in use, and a window allows the consumer to quickly understand product function and type. The identity is fresh, clean and contemporary, while remaining playful, like the brand itself.

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Ready Pac Lettuce tell you about our produce work! As Bonduelle Fresh America’s Creative Agency of Record for many years, we’ve done it all for them. From art directing campaign photoshoots, countless packaging redesigns, and in-home ethnographies (how do YOU wrap a wrap?) to web wireframe design and sales support materials, we’ve lived and breathed…

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Klondike Ice cream doesn’t have to try too hard to look delicious, but for Klondike, their current packaging really didn’t deliver on this mandate. Our design was all about the Kones and creating a mouthwatering pack that consumers couldn’t help but pick up.

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Inspired Start Potential food allergies in babies and children can be very worrying for parents, Adeo developed Inspired Start to introduce babies to some of the most common allergens. We helped them develop the packaging, asking, “How do you introduce this concept to parents? How do you convey the complexities of allergens in an effective,…

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