Chicken of the Sea
The Wild Caught Happiness campaign supported the launch of the rebrand and captured the brand’s belief that good health and good moods all start with good food.
Results Matter: Highest social click-through rate ever, highest VCR to date (95%), 70k unique website visits in the first month alone.
The Packet Up Packet In campaign showcased the new tuna and salmon packets as part of a healthy, flavorful, on-the-go lifestyle.
A sick child throws life off. Our campaign says goodbye to colds and hello to your regularly scheduled chaos.
Results Matter: Drove 105% year to date return on ad spend, nearly 400,000 website visits, and 40M impressions in the first month.