It’s time to feel more with less. Okamoto, the #1 condom brand in Japan, hired LBB to transcreate and relaunch the brand in U.S. As a smaller, more nimble player within the condom category, we were able to reinvent the category to feel more relevant and approachable for a younger Gen Z audience through the use of bold, clean and simple graphics. The die cut ‘W’ that shows through to the 4 unique patterns not only helps with product navigation but also serves as a tool to surprise and delight the consumer. The result is a product that looks disruptive, trusted, premium and inclusive.