No post-decision regrets here! LBB and Lactaid paired up like cookies and cream to refresh their line of ice cream, increasing appetite appeal while simplifying the design overall. Consumers gave us the scoop: Despite Lactaid being just as delicious as conventional ice cream, they often felt “ice”-solated from the rest of the family during ice cream moments. LBB design served up the truth: this lactose-free ice cream is good enough to share. Cheers to that!