Nichols Farms

Nichols Farms partnered with LBB to reposition and redesign their portfolio to allow the brand to move into the #2 consumer facing brand spot within the category. The new design demonstrates a stronger brand presence through the use of an identity that encompasses the brand’s family values – honoring the knowledge of our past, respecting our people and land, and delivering the highest quality pistachios and almonds. The packaging uses a simple and straightforward navigation systems to ease shop-ability, while the heroic logo allows for strong brand recognition to be built over time.