LBB jumped at the chance to work with Swanson Health on their new brand focused on mental health & mental wellness. Welcome WIO (stands for Wellness Inside & Out). We helped create an ownable brand purpose — to make mental wellness understandable, acceptable & achievable for all. The new packaging and design evokes a feeling of trust and confidence — informing, encouraging and empowering consumers through a welcoming conversational tone. Let’s make mental health & wellness accessible to all!