Bee prepared! Sting-Kill is a trusted brand that’s been around for decades. Like so many heritage brands out there, the packaging looked very similar to when the brand first launched. The goal of the redesign was to bestow more meaning into the brand and update the visual equities to feel more contemporary and relevant for the consumer. Moving into a revolutionary space, the brand moved away from visuals that felt more in line with bug defense products and has now taken on a more efficacious look-and-feel, speaking to the product proposition.