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Little Spoon gets a grown up makeover
A Modern Approach To Babies And Kid’s Meals Little Spoon has decided to improve its brand’s visual image with its newest product innovation of fresh, on-the-go smoothies. The revamp was handled by branding agency of record Little Big Brands. “It’s so satisfying to be able to work on a brand from inception, helping guide its strategic…
Read MoreLittle Spoon’s Packaging is Fit for Parents and their Kiddos
by Chloe Gordon on 12/06/2021 Little Spoon is a brand that makes mealtime and snacktime a breeze for babies, toddlers, and kids. The brand recently worked with design agency Little Big Brands to create packaging relatable to both children and their parents for no-fuss eating. The colorways and illustrations beautifully represent the flavors within, and while youthful,…
Read MoreJohn Nunziato on Branding
Have a Point of View: John Nunziato, Little Big Brands by India Fizer , AdForum 15 November 2021 Nowadays, everything moves so fast that we barely have a moment for reflection. We sat down for a conversation with John Nunziato, Founder and Chief Creative Officer of Little Big Brands, to discuss the importance of preserving legacy brands, from a branding…
Read MoreCreating design for this Impossibly Delicious brand
Iconic Ajax Brand Adopts a Flexible New Pack Attitude for Compostable Wipes When appealing to Millennials and GenZers in the EU, even tried-and-true stalwarts like Colgate-Palmolive’s Ajax can use a little refresher. The project represents the brand’s first foray into the plant-based disinfectant wipes format. Author: Matt Reynolds, Editor Nov 1st, 2021 Even iconic, recognizable…
Read MoreBringing the Ethel’s Promise to Life
Little Big Brands Designs Packaging For Ethel’s Baking Co. Michigan-based Ethel’s Baking Co. may make the best baked goods that most of the country has never heard of, but that is sure to change given their dramatic new redesign that is flying off shelves. Ethel’s worked with branding agency, Little Big Brands, who crafted a new identity and…
Read MoreWunderoots Branding Celebrates the Carrot
Plant-based brand relies on packaging to educate shoppers Bolthouse Farms, makers of the Wunderoots line of carrot-based alternatives to traditional foods, partnered with design firm Little Big Brands (White Plains, NY) to create a new packaging presentation. Inspired by the name Wunderoots, the firm developed a hand-drawn identity paying tribute to the carrot that is…
Read MoreAJAX Targets Millenials and GenZ-ers
Bridging The Gap For A Legacy Brand Little Big Brands has partnered with the EU Colgate team to develop branding and packaging for Ajax’s new line of sustainable, plant-based disinfecting wipes for the European market. The new product, created by a venerable heritage brand, represents an opportunity to grow the category with Millennials and GenZ-ers for whom eco-friendly…
Read MoreLBB’s Dramatic Rebrand of Simply 7
When Little Big Brands looked closely at how healthy snack branding and packaging trends had changed since the launch of the Simply7 brand in 2011, they quickly realized the category had exploded with competitors and that to remain relevant Simply7’s look needed greater shelf-impact. “With the brand purpose no longer being unique and the graphics…
Read MoreIt Happened! The Return of Expo East
LBB Headed to Expo East 2021 to Take in the Latest Drinks, Eats and Trends in the Natural Products Space Little Big Brands just returned from Expo East and while it wasn’t the most earth-shattering Expo we’ve ever been to, it was certainly nice to get back to some business normalcy. Big Props to New…
Read MoreLBB Creates New Nutrisystem Packaging System
Redesign Strategy Driven by Shifting Attitudes in Wellness Ideals To effectively compete within the personalized weight loss space, Nutrisystem partnered with Little Big Brands to update packaging that focuses on empowering consumers to live a healthy lifestyle that meets their personal goals. The Little Big Brands team took on the challenge of evolving Nutrisystem from a “one…
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