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From the desk of LBB’s most recent Pandemic Newbie. Starting your first job? Nerve-wracking. Starting your first job virtually? Even more challenging. Starting your first job, virtually, for a top branding agency in New York? Absolutely terrifying!

First, a definition: similar to Green Washing with the environment or Pink Washing with Breast Cancer, Rainbow Washing is when a brand uses LGBTQ+ symbols in marketing to indicate support for the LGBTQ community and earn consumer credibility, but without any dedicated effort or pragmatic result beyond said marketing.

Bodega Files is an LBB series based on New York’s biggest food & beverage trendsetters: our local bodegas. These corner shops usually stock the newest, hippest items way before grocery stores know they exist. Each installment, we’ll be exploring a new bodega trend and what it means for the food and bev industry.

Got a fresh product concept for the produce aisle? Is your brand feeling stale on shelf? Lettuce help you get into your target’s homes and hearts via our best-in-class research, strategy and design. With 20 years’ experience, we’ve got chops that can’t be beet.

Ok Zoomer is an LBB series that deciphers Gen Z trends, memes, and slang, so your kids stop calling you “cheugy.” If you have no idea what that means, this series is for you.

Ok Zoomer is an LBB series that deciphers Gen Z trends, memes, and slang, so your kids stop calling you “cheugy.” If you have no idea what that means, this series is for you.

Little Big Brands worked with Pyrex to help on-the-go consumers separate their main from side, their lunch from snack, their protein from carb…and many other foods in between! We leveraged strong color blocking to complement healthy and delicious meal imagery allowing us to visually communicate the Pyrex Meal Box proposition. This new sub-brand, is guaranteed…

Little Big Brands worked with BioVanta to bridge the gap between nature and science. LBB was given the opportunity to build a breakthrough cold-fighting formula brand, ensuring the design feels natural first and foremost, but also efficacious. The result: a smart, visually disruptive, and biology-focused identity and packaging. The design works to reassure consumers of…