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Very few categories exist in the drug or grocery store where a single brand owns the shelf. The more common scenario is a dozen brands, all vying for consumers’ attention – national brands, niche brands, store brands, no-name brands – it’s as confusing for marketers as it is for consumers these days. And the big…

Our story begins in New York – center of the branding universe. Where turtlenecks and hipsters collide to dazzle clients with proprietary trademarked processes to solve their every challenge. Where water cooler banter provokes heated debates about engagement, synergy and authenticity. Where evolution vs. revolution can mean the difference between a Pentaward and a pink…

They told us it couldn’t be done. That our team was too small. Our name was too weird. And our egos, they just weren’t big enough. But we forged ahead with our big ideas, our fearless clients and our mechanical clapping monkey. Now look at us. We are the champions. Champions of the underdogs. This…