LBB’s Dramatic Rebrand of Simply 7

When Little Big Brands looked closely at how healthy snack branding and packaging trends had changed since the launch of the Simply7 brand in 2011, they quickly realized the category had exploded with competitors and that to remain relevant Simply7’s look needed greater shelf-impact.  “With the brand purpose no longer being unique and the graphics…

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It Happened! The Return of Expo East

LBB Headed to Expo East 2021 to Take in the Latest Drinks, Eats and Trends in the Natural Products Space Little Big Brands just returned from Expo East and while it wasn’t the most earth-shattering Expo we’ve ever been to, it was certainly nice to get back to some business normalcy. Big Props to New…

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LBB Creates New Nutrisystem Packaging System

Redesign Strategy Driven by Shifting Attitudes in Wellness Ideals To effectively compete within the personalized weight loss space, Nutrisystem partnered with Little Big Brands to update packaging that focuses on empowering consumers to live a healthy lifestyle that meets their personal goals. The Little Big Brands team took on the challenge of evolving Nutrisystem from a “one…

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Bodega Files: What the heck is a “euphoric?”

Bodega Files is an LBB series based on New York’s biggest food & beverage trendsetters: our local bodegas. These corner shops usually stock the newest, hippest items way before grocery stores know they exist. Each installment, we’ll be exploring a new bodega trend and what it means for the food and bev industry.

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