Posts Tagged ‘innovation’
LBB’s Dramatic Rebrand of Simply 7
When Little Big Brands looked closely at how healthy snack branding and packaging trends had changed since the launch of the Simply7 brand in 2011, they quickly realized the category had exploded with competitors and that to remain relevant Simply7’s look needed greater shelf-impact. “With the brand purpose no longer being unique and the graphics…
Read MoreIt Happened! The Return of Expo East
LBB Headed to Expo East 2021 to Take in the Latest Drinks, Eats and Trends in the Natural Products Space Little Big Brands just returned from Expo East and while it wasn’t the most earth-shattering Expo we’ve ever been to, it was certainly nice to get back to some business normalcy. Big Props to New…
Read MoreLBB Creates New Nutrisystem Packaging System
Redesign Strategy Driven by Shifting Attitudes in Wellness Ideals To effectively compete within the personalized weight loss space, Nutrisystem partnered with Little Big Brands to update packaging that focuses on empowering consumers to live a healthy lifestyle that meets their personal goals. The Little Big Brands team took on the challenge of evolving Nutrisystem from a “one…
Read MoreNever Have I Ever… Seen My Coworkers from the Neck Down
From the desk of LBB’s most recent Pandemic Newbie. Starting your first job? Nerve-wracking. Starting your first job virtually? Even more challenging. Starting your first job, virtually, for a top branding agency in New York? Absolutely terrifying!
Read MoreA Post-Pride Retrospective on Rainbow Washing: Brands Can Do Better
First, a definition: similar to Green Washing with the environment or Pink Washing with Breast Cancer, Rainbow Washing is when a brand uses LGBTQ+ symbols in marketing to indicate support for the LGBTQ community and earn consumer credibility, but without any dedicated effort or pragmatic result beyond said marketing.
Read MoreBodega Files: What the heck is a “euphoric?”
Bodega Files is an LBB series based on New York’s biggest food & beverage trendsetters: our local bodegas. These corner shops usually stock the newest, hippest items way before grocery stores know they exist. Each installment, we’ll be exploring a new bodega trend and what it means for the food and bev industry.
Read MoreFresh design. Fresh thinking. But not green to the category.
Got a fresh product concept for the produce aisle? Is your brand feeling stale on shelf? Lettuce help you get into your target’s homes and hearts via our best-in-class research, strategy and design. With 20 years’ experience, we’ve got chops that can’t be beet.
Read MoreOk Zoomer: What’s with the crying selfies?
Ok Zoomer is an LBB series that deciphers Gen Z trends, memes, and slang, so your kids stop calling you “cheugy.” If you have no idea what that means, this series is for you.
Read MoreUntapped for Business shares How to Design a Brewery Logo And Develop Your Brand
Ok Zoomer is an LBB series that deciphers Gen Z trends, memes, and slang, so your kids stop calling you “cheugy.” If you have no idea what that means, this series is for you.
Read MoreBistro Favorites by Land O’Frost Reveals Fresh Look branded by LBB and featured in Perishable News
LBB branded and designed the packing for the new line of premium deli meats
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