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By: Pamela Long Let’s talk about blanding. Stripping down a brand until it’s a mere shell of its former self. It seems to be in abundance these days. After all, don’t all consumers appreciate a clean, modern package? The short answer is no. In many ways, blanding, is the easy route to recreating or reinventing…

The first major rebrand for the shelf-stable seafood company in 20 years includes a greater emphasis on its products’ wild-caught status and a makeover for iconic mermaid mascot and ‘change agent,’ Catalina. By: Anne Marie Mohan Iconic, shelf-stable seafood brand Chicken of the Sea has undergone a major rebranding undertaken to refresh and modernize the…

By: Katrina Culp, Social Media Marketing Manager Celebrity brands are not a new phenomenon. From Fenty Beauty to Skims, we see the rise of celebrity branding across the board. Celebrities have been finding new ways to keep their fans and followers interested while keeping themselves relevant and banking the profits. It begs the question, how…

Red is relevant—and mermaids are now empowered By Robert Klara Word to the wise: If you happen to spot a mermaid, it’s best to get away from her. Fast. Depending on what folklore you believe, mermaids possess the power to conjure storms, cause floods, lure men into the water to drown, induce ships to wreck on…

Big or small, we know how to make your package stand out! Thanks for giving us a scan and letting us introduce ourselves. Little Big Brands is a brand strategy and design agency obsessed with creating beautiful brands that get results. Brands that break through the clutter, have a unique point of view and provide…

The redesign, part of a larger rebranding effort, included evaluating and refreshing all visual and verbal aspects of the iconic brand’s food packaging. Kate Bertrand Connolly 1 | Feb 17, 2023 Chicken of the Sea has completed its first brand and packaging design refresh in more than 20 years, updating the brand’s look while staying true…

With the recent talk of all things AI, our studio has been having some lively conversations about the subject, and what it could mean for the world of branding and design. One of the tools most talked about in the design world is AI Illustrations and art, which is causing an uproar with traditional artists.…

Happy Valentine’s Day from LBB! In honor of the day of love, we’ve been chatting about the brands that set our hearts a-flutter. Who are we crushin’ on you ask? Sherwin Williams: “I have been crushing on Sherwin Williams in an obsessive, unhealthy, stalker-esque way for years. No one wants to cover the earth in…

by Chloe Gordon on 01/25/2023 | 3 Minute Read When a brand is rooted in its name, and has been known for its packaging for over 20 years, a rebrand doesn’t happen lightly. Chicken of the Sea recently worked with Little Big Brands to design a new packaging system that reflects a more modern approach. The refreshed…