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STRAIGHT TALK IN A BUZZWORDY WORLD

STRAIGHT TALK IN A BUZZWORDY WORLD Have you ever felt like your agency was speaking another language? Is it just us or are there so many branding buzzwords that we’re hardly having a conversation anymore? At LBB we believe in straight-talk and real, genuine dialogue. We’re confident in the work we do and don’t need…

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Don’t Take the Bait

Don’t Take the Bait The other day I walked into the pharmacy, picked up a deodorant and walked out of the store. I plan to try it, and if I like it, I will go back and pay for it. Most of you are probably thinking that sounds crazy. But that is, in fact, exactly…

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Package Design Magazine’s Agency to Watch: LBB

Package Design Magazine’s Agency to Watch: LBB When brand design firm Little Big Brands was founded in 2001, it was with the desire to create a better kind of agency. One that puts clients before timesheets, collaboration before ego and integrity before awards. Fourteen years later, they continue to live those values and pride themselves…

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LBB Wins Excellence in Small Biz Award

LBB Wins Excellence in Small Biz Award Published in Westchester MagazineBefore moving it into its current funky-luxe White Plains digs in 2011, John Nunziato ran his fledgling brand-development and design firm Little Big Brands (which he founded in 2001) out of nearly every classic startup workspace you can think of: three different kitchens, two living…

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Standing Out from the Crowd at Shelf

Standing Out from the Crowd at Shelf Very few categories exist in the drug or grocery store where a single brand owns the shelf. The more common scenario is a dozen brands, all vying for consumers’ attention — national brands, niche brands, store brands, no-name brands — it’s as confusing for marketers as it is…

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Taking everything seriously…except ourselves.

A Branding firm that takes everything seriously…except ourselves. Our story begins in New York – center of the branding universe. Where turtlenecks and hipsters collide to dazzle clients with proprietary trademarked processes to solve their every challenge. Where water cooler banter provokes heated debates about engagement, synergy and authenticity. Where evolution vs. revolution can mean…

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The Cloud is our Jockstrap

They told us it couldn’t be done. That our team was too small. Our name was too weird. And our egos, they just weren’t big enough. But we forged ahead with our big ideas, our fearless clients and our mechanical clapping monkey. Now look at us. We are the champions. Champions of the underdogs. This…

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