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Redesigned packaging leans into the brand’s family farming history and DNA with increased shopability and shelf standout. Wellshire, a premium brand of natural meat products, tapped long-time partner Little Big Brands to lead a redesign of its portfolio. The work leaned into the brand’s family farming history and DNA, while helping increase shopability and shelf standout. Since…

The Small Business category of Fast Company’s Innovation by Design Awards honors projects created by companies with fewer than 100 employees. This year’s winner, PFAS Removal Solution by Allonnia, is a portable system that separates and concentrates PFAS from contaminated water using only air bubbles. Read more at Fast Company HONORABLE MENTIONS BiteablesLittle Spoon

Scholl’s Wellness Co., the iconic 117-year-old foot-care company, has redesigned Dr. Scholl’s packaging to be more contemporary and make it easier for consumers to find what they’re looking for on-shelf. The brand owner worked with Little Big Brands on the redesign. The result is a more cohesive brand family and a more shoppable product line. The new visual architecture also positions…

Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company chose New York-based design firm Little Big Brands to reimagine its identity to match with its new target audience. With Greater Than…

While Dr. Scholl’s has been providing quality foot care since 1906, the category has expanded rapidly. Therefore, the category leader needed a redesign that brought modernity and enhanced shoppability to the brand.  Little Big Brands stepped in to create a more cohesive brand and easily shoppable line at shelf, allowing consumers to quickly find the product that…

Little Big Brands has created the branding for the opening of a virtual golf club, Rock Pile Golf Club. Opening this summer in Greenwich, CT, Rock Pile Golf Club features indoor bays with state-of-the-art simulators and world-class golf instruction from the Michael Breed Golf Academy. Members not only have an immersive golf experience, but also enjoy the…

How a consumer’s mental health can affect their purchase decisions Our mental health is being constantly challenged by the rapid pace of the world we live in. Most consumers have experienced some level of mental shift over the past few years due to the pandemic, economic climate, environmental changes, or family insecurities. This has led…

On designing the Burger King logo and re-branding Chicken of the Sea John founded Little Big in 2001 with the desire to create a different kind of branding firm, dedicated to doing what’s right for clients while fostering an environment where employees thrive and find balance. Under his leadership, Little Big has become a force within the…

Touchtone Pistachio engaged Little Big Brand to create packaging and branding for its nuts. California-based Touchstone Pistachio has been growing premium pistachios for private-label clients for more than 30 years. Recently, the nut farmer decided to branch out on its own and introduce nut products for retail shelves under its own name. To do that, they needed…

Custom-Shot Photography To Boost Flavor Appeal During the pandemic, consumers were forced to stay and eat at home and, as a result, there was a surge in growth in the refrigerated pasta industry and lots more competition. Emerging into the post-COVID era, Buitoni decided to reignite the brand reflective of their new positioning — “Buitoni,…