News
Self!sh Makes The Today Show!
Actor Stephanie Szostak reveals she used to struggle with self-esteem and imposter syndrome but managed to overcome those challenges. Now she’s sharing tools for building confidence and realizing personal achievements in her new book, “Self!sh.” You can also watch the interview at: https://www.today.com/video/how-to-be-selfish-in-a-good-way-and-prioritize-your-own-wellbeing-196942405691
Read MoreMeet the Self!sh Playbook
On world mental health day, we feel very privileged to introduce you to Self!sh. Bringing this important book to life with actress Stephanie Szostak gives us the opportunity to use design for good. Look for the Self!sh app coming soon! See the Self!sh Playbook
Read MoreWellshire Makeover Leans into Family Farming
Packaging Features Multi-Generational Silhouette Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio. The work leans into the brand’s family farming history and DNA, while helping to increase shopability and shelf standout. Since its inception in 1996, Wellshire’s mission has been to make quality meat products that help people live well.…
Read MoreWellshire’s Meaty Makeover
Redesigned packaging leans into the brand’s family farming history and DNA with increased shopability and shelf standout. Wellshire, a premium brand of natural meat products, tapped long-time partner Little Big Brands to lead a redesign of its portfolio. The work leaned into the brand’s family farming history and DNA, while helping increase shopability and shelf standout. Since…
Read MoreLittle Spoon one of Fast Company’s Best Designs of 2023
The Small Business category of Fast Company’s Innovation by Design Awards honors projects created by companies with fewer than 100 employees. This year’s winner, PFAS Removal Solution by Allonnia, is a portable system that separates and concentrates PFAS from contaminated water using only air bubbles. Read more at Fast Company HONORABLE MENTIONS BiteablesLittle Spoon
Read MoreBetter Shoppability & Sustainability for Dr. Scholl’s
Scholl’s Wellness Co., the iconic 117-year-old foot-care company, has redesigned Dr. Scholl’s packaging to be more contemporary and make it easier for consumers to find what they’re looking for on-shelf. The brand owner worked with Little Big Brands on the redesign. The result is a more cohesive brand family and a more shoppable product line. The new visual architecture also positions…
Read MoreGreater Than Targets Breastfeeding Moms
Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company chose New York-based design firm Little Big Brands to reimagine its identity to match with its new target audience. With Greater Than…
Read MoreLBB Steps Up for Dr. Scholl’s
While Dr. Scholl’s has been providing quality foot care since 1906, the category has expanded rapidly. Therefore, the category leader needed a redesign that brought modernity and enhanced shoppability to the brand. Little Big Brands stepped in to create a more cohesive brand and easily shoppable line at shelf, allowing consumers to quickly find the product that…
Read MoreLBB Aces Golf Club Brand
Little Big Brands has created the branding for the opening of a virtual golf club, Rock Pile Golf Club. Opening this summer in Greenwich, CT, Rock Pile Golf Club features indoor bays with state-of-the-art simulators and world-class golf instruction from the Michael Breed Golf Academy. Members not only have an immersive golf experience, but also enjoy the…
Read MoreHealthy Mind, Healthy Sales
How a consumer’s mental health can affect their purchase decisions Our mental health is being constantly challenged by the rapid pace of the world we live in. Most consumers have experienced some level of mental shift over the past few years due to the pandemic, economic climate, environmental changes, or family insecurities. This has led…
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