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Reinvents itch relief with updated steroid-free formulations that contain 1% pramoxine hydrochloride. Sarna – known for its dermatologist-recommended steroid-free anti-itch lotions – has refreshed its brand look and reformulated two hero SKUs.  The updates mark the brand’s first significant change since the brand’s acquisition by Crown Laboratories in 2018. “Completing the rebranding and reformulation is a significant milestone…

Sexual wellness is essential, so why is the sexual wellness shelf so underdeveloped? by Crystal Bennett Birds do it. Bees do it. Humans have been doing it since the beginning of time. And according to Maslow, along with food and breathing, it’s considered a fundamental need. Why then, does sexual wellness remain one of the…

The recent explosion of AI has creative agencies focused in a way that I have rarely seen before. The fear that technology could replace us is real, but only if we allow it to. For us, AI is an important tool, but it could never replicate the nuance that humans are able to reason and…

Actor Stephanie Szostak reveals she used to struggle with self-esteem and imposter syndrome but managed to overcome those challenges. Now she’s sharing tools for building confidence and realizing personal achievements in her new book, “Self!sh.” You can also watch the interview at: https://www.today.com/video/how-to-be-selfish-in-a-good-way-and-prioritize-your-own-wellbeing-196942405691

On world mental health day, we feel very privileged to introduce you to Self!sh. Bringing this important book to life with actress Stephanie Szostak gives us the opportunity to use design for good. Look for the Self!sh app coming soon! See the Self!sh Playbook

Packaging Features Multi-Generational Silhouette Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio. The work leans into the brand’s family farming history and DNA, while helping to increase shopability and shelf standout. Since its inception in 1996, Wellshire’s mission has been to make quality meat products that help people live well.…

Redesigned packaging leans into the brand’s family farming history and DNA with increased shopability and shelf standout. Wellshire, a premium brand of natural meat products, tapped long-time partner Little Big Brands to lead a redesign of its portfolio. The work leaned into the brand’s family farming history and DNA, while helping increase shopability and shelf standout. Since…

The Small Business category of Fast Company’s Innovation by Design Awards honors projects created by companies with fewer than 100 employees. This year’s winner, PFAS Removal Solution by Allonnia, is a portable system that separates and concentrates PFAS from contaminated water using only air bubbles. Read more at Fast Company HONORABLE MENTIONS BiteablesLittle Spoon

Scholl’s Wellness Co., the iconic 117-year-old foot-care company, has redesigned Dr. Scholl’s packaging to be more contemporary and make it easier for consumers to find what they’re looking for on-shelf. The brand owner worked with Little Big Brands on the redesign. The result is a more cohesive brand family and a more shoppable product line. The new visual architecture also positions…

Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company chose New York-based design firm Little Big Brands to reimagine its identity to match with its new target audience. With Greater Than…