News

While Dr. Scholl’s has been providing quality foot care since 1906, the category has expanded rapidly. Therefore, the category leader needed a redesign that brought modernity and enhanced shoppability to the brand.  Little Big Brands stepped in to create a more cohesive brand and easily shoppable line at shelf, allowing consumers to quickly find the product that…

Little Big Brands has created the branding for the opening of a virtual golf club, Rock Pile Golf Club. Opening this summer in Greenwich, CT, Rock Pile Golf Club features indoor bays with state-of-the-art simulators and world-class golf instruction from the Michael Breed Golf Academy. Members not only have an immersive golf experience, but also enjoy the…

How a consumer’s mental health can affect their purchase decisions Our mental health is being constantly challenged by the rapid pace of the world we live in. Most consumers have experienced some level of mental shift over the past few years due to the pandemic, economic climate, environmental changes, or family insecurities. This has led…

On designing the Burger King logo and re-branding Chicken of the Sea John founded Little Big in 2001 with the desire to create a different kind of branding firm, dedicated to doing what’s right for clients while fostering an environment where employees thrive and find balance. Under his leadership, Little Big has become a force within the…

Touchtone Pistachio engaged Little Big Brand to create packaging and branding for its nuts. California-based Touchstone Pistachio has been growing premium pistachios for private-label clients for more than 30 years. Recently, the nut farmer decided to branch out on its own and introduce nut products for retail shelves under its own name. To do that, they needed…

Custom-Shot Photography To Boost Flavor Appeal During the pandemic, consumers were forced to stay and eat at home and, as a result, there was a surge in growth in the refrigerated pasta industry and lots more competition. Emerging into the post-COVID era, Buitoni decided to reignite the brand reflective of their new positioning — “Buitoni,…

By: Pamela Long Let’s talk about blanding. Stripping down a brand until it’s a mere shell of its former self. It seems to be in abundance these days. After all, don’t all consumers appreciate a clean, modern package? The short answer is no. In many ways, blanding, is the easy route to recreating or reinventing…

The first major rebrand for the shelf-stable seafood company in 20 years includes a greater emphasis on its products’ wild-caught status and a makeover for iconic mermaid mascot and ‘change agent,’ Catalina. By: Anne Marie Mohan Iconic, shelf-stable seafood brand Chicken of the Sea has undergone a major rebranding undertaken to refresh and modernize the…

By: Katrina Culp, Social Media Marketing Manager Celebrity brands are not a new phenomenon. From Fenty Beauty to Skims, we see the rise of celebrity branding across the board. Celebrities have been finding new ways to keep their fans and followers interested while keeping themselves relevant and banking the profits. It begs the question, how…