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On designing the Burger King logo and re-branding Chicken of the Sea John founded Little Big in 2001 with the desire to create a different kind of branding firm, dedicated to doing what’s right for clients while fostering an environment where employees thrive and find balance. Under his leadership, Little Big has become a force within the…

Touchtone Pistachio engaged Little Big Brand to create packaging and branding for its nuts. California-based Touchstone Pistachio has been growing premium pistachios for private-label clients for more than 30 years. Recently, the nut farmer decided to branch out on its own and introduce nut products for retail shelves under its own name. To do that, they needed…

Custom-Shot Photography To Boost Flavor Appeal During the pandemic, consumers were forced to stay and eat at home and, as a result, there was a surge in growth in the refrigerated pasta industry and lots more competition. Emerging into the post-COVID era, Buitoni decided to reignite the brand reflective of their new positioning — “Buitoni,…

By: Pamela Long Let’s talk about blanding. Stripping down a brand until it’s a mere shell of its former self. It seems to be in abundance these days. After all, don’t all consumers appreciate a clean, modern package? The short answer is no. In many ways, blanding, is the easy route to recreating or reinventing…

The first major rebrand for the shelf-stable seafood company in 20 years includes a greater emphasis on its products’ wild-caught status and a makeover for iconic mermaid mascot and ‘change agent,’ Catalina. By: Anne Marie Mohan Iconic, shelf-stable seafood brand Chicken of the Sea has undergone a major rebranding undertaken to refresh and modernize the…

By: Katrina Culp, Social Media Marketing Manager Celebrity brands are not a new phenomenon. From Fenty Beauty to Skims, we see the rise of celebrity branding across the board. Celebrities have been finding new ways to keep their fans and followers interested while keeping themselves relevant and banking the profits. It begs the question, how…

Red is relevant—and mermaids are now empowered By Robert Klara Word to the wise: If you happen to spot a mermaid, it’s best to get away from her. Fast. Depending on what folklore you believe, mermaids possess the power to conjure storms, cause floods, lure men into the water to drown, induce ships to wreck on…

Big or small, we know how to make your package stand out! Thanks for giving us a scan and letting us introduce ourselves. Little Big Brands is a brand strategy and design agency obsessed with creating beautiful brands that get results. Brands that break through the clutter, have a unique point of view and provide…

The redesign, part of a larger rebranding effort, included evaluating and refreshing all visual and verbal aspects of the iconic brand’s food packaging. Kate Bertrand Connolly 1 | Feb 17, 2023 Chicken of the Sea has completed its first brand and packaging design refresh in more than 20 years, updating the brand’s look while staying true…