Posts Tagged ‘little spoon’
Never Have I Ever… Seen My Coworkers from the Neck Down
From the desk of LBB’s most recent Pandemic Newbie. Starting your first job? Nerve-wracking. Starting your first job virtually? Even more challenging. Starting your first job, virtually, for a top branding agency in New York? Absolutely terrifying!
Read MoreA Post-Pride Retrospective on Rainbow Washing: Brands Can Do Better
First, a definition: similar to Green Washing with the environment or Pink Washing with Breast Cancer, Rainbow Washing is when a brand uses LGBTQ+ symbols in marketing to indicate support for the LGBTQ community and earn consumer credibility, but without any dedicated effort or pragmatic result beyond said marketing.
Read MoreBodega Files: What the heck is a “euphoric?”
Bodega Files is an LBB series based on New York’s biggest food & beverage trendsetters: our local bodegas. These corner shops usually stock the newest, hippest items way before grocery stores know they exist. Each installment, we’ll be exploring a new bodega trend and what it means for the food and bev industry.
Read MoreFresh design. Fresh thinking. But not green to the category.
Got a fresh product concept for the produce aisle? Is your brand feeling stale on shelf? Lettuce help you get into your target’s homes and hearts via our best-in-class research, strategy and design. With 20 years’ experience, we’ve got chops that can’t be beet.
Read MoreOk Zoomer: What’s with the crying selfies?
Ok Zoomer is an LBB series that deciphers Gen Z trends, memes, and slang, so your kids stop calling you “cheugy.” If you have no idea what that means, this series is for you.
Read MoreUntapped for Business shares How to Design a Brewery Logo And Develop Your Brand
Ok Zoomer is an LBB series that deciphers Gen Z trends, memes, and slang, so your kids stop calling you “cheugy.” If you have no idea what that means, this series is for you.
Read MorePyrex Meal Box won a GDUSA and is featured in the April 2021 Digital Edition
Little Big Brands worked with Pyrex to help on-the-go consumers separate their main from side, their lunch from snack, their protein from carb…and many other foods in between! We leveraged strong color blocking to complement healthy and delicious meal imagery allowing us to visually communicate the Pyrex Meal Box proposition. This new sub-brand, is guaranteed…
Read MoreBioVanta won a GDUSA and is featured in the April 2021 Digital Edition
Little Big Brands worked with BioVanta to bridge the gap between nature and science. LBB was given the opportunity to build a breakthrough cold-fighting formula brand, ensuring the design feels natural first and foremost, but also efficacious. The result: a smart, visually disruptive, and biology-focused identity and packaging. The design works to reassure consumers of…
Read MoreLittle Spoon Boosters win a GDUSA Design Award
Little Spoon developed Boosters, a clean, powerful nutritional supplement mixed into baby’s food to solve some of the biggest babyhood challenges, from iron deficiency to constipation. The design had to be informative, yet use language that was relatable to the target audience. LBB developed fun, telegraphic icons to get the message across, paired with the…
Read MoreBranding + Children – Know Thy Audience by Pamela Long in Brand Packaging Magazine
When you’re developing a new kid’s brand or evolving an existing brand, you’re never just appealing to a child; you also have a responsibility and need to address the gatekeepers of these brands. You have to check all the boxes for mom and dad while creating a package that appeals to the youngest consumers. It…
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