News

Juicy Juice, part of the Harvest Hill Beverage Company, is unveiling a brand new look created in partnership with agency Little Big Brands. The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike.  “Juicy Juice is a go-to for a lot of families, whether…

WINSTON-SALEM, NC — To commence the new year, Dewey’s Bakery has unveiled its newest innovation, Dewzies. Available nationwide, Dewzies layer chocolate between two thin, crispy cookies. The sandwich cookies come in four flavors: Original, Chocolate, Mint Chocolate and Double Chocolate. Dewzies are made with no artificial ingredients, preservatives or synthetic colors. “We’re excited to be introducing our…

Picture this. It’s February, freezing cold outside, you’re bundled up, you’re wearing a mask and trying to keep your glasses from fogging up. You’re sneezing, coughing, aching, your head hurts, and you feel fuzzy and incapable of thinking or doing. You’re desperate for relief, and you’re facing a shelf of mass confusion. Oh, and there…

An Emotional Hotbed for Consumers  by Katie Lopez Over the holiday break I spent my free time binge watching some guilty pleasures. Though I’m way past my high school prime, entire days slipped away as I immersed myself in 16-year-drama (trauma?) with shows like ’Never Have I Ever’ and ‘Derry Girls’. Growing up, taking risks,…

Reinvents itch relief with updated steroid-free formulations that contain 1% pramoxine hydrochloride. Sarna – known for its dermatologist-recommended steroid-free anti-itch lotions – has refreshed its brand look and reformulated two hero SKUs.  The updates mark the brand’s first significant change since the brand’s acquisition by Crown Laboratories in 2018. “Completing the rebranding and reformulation is a significant milestone…

Sexual wellness is essential, so why is the sexual wellness shelf so underdeveloped? by Crystal Bennett Birds do it. Bees do it. Humans have been doing it since the beginning of time. And according to Maslow, along with food and breathing, it’s considered a fundamental need. Why then, does sexual wellness remain one of the…

The recent explosion of AI has creative agencies focused in a way that I have rarely seen before. The fear that technology could replace us is real, but only if we allow it to. For us, AI is an important tool, but it could never replicate the nuance that humans are able to reason and…

Actor Stephanie Szostak reveals she used to struggle with self-esteem and imposter syndrome but managed to overcome those challenges. Now she’s sharing tools for building confidence and realizing personal achievements in her new book, “Self!sh.” You can also watch the interview at: https://www.today.com/video/how-to-be-selfish-in-a-good-way-and-prioritize-your-own-wellbeing-196942405691

On world mental health day, we feel very privileged to introduce you to Self!sh. Bringing this important book to life with actress Stephanie Szostak gives us the opportunity to use design for good. Look for the Self!sh app coming soon! See the Self!sh Playbook

Packaging Features Multi-Generational Silhouette Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio. The work leans into the brand’s family farming history and DNA, while helping to increase shopability and shelf standout. Since its inception in 1996, Wellshire’s mission has been to make quality meat products that help people live well.…