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A self-described “cultural voyeur” talks about what makes great package design, knowing what your brand stands for, and the concept of “ambitioning.” n her 25 years as a strategist,  Robin Lauffer has helped brands, as she puts it, “reimagine what’s possible.” If that seems like a very bold promise, it’s by design—she’s not one for…

Kent Pet Group, a subsidiary of Kent Corporation and the maker of World’s Best Cat Litter, recently announced the following news and updates at Global Pet Expo 2024. World’s Best Cat Litter partnered with New York-based brand design firm, Little Big Brands, for the brand redesign. The launch of the new visual identity celebrates not only a…

Bring More Play To The Brand Juicy Juice has a new look created in partnership with agency Little Big Brands. The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. “We really wanted to help modernize and evolve the brand, but also create something that…

Pet Tricks by Robin Lauffer There’s no doubt, we’re living in trying times – and it’s affecting our collective psyche.   But there’s good news for us pet owners.  Studies have found that interacting with animals can decrease stress levels, anxiety and depression.  They can ease loneliness, increase feelings of social support, encourage playfulness and…

by Karla Finlan  A few months back, a woman posted a TikTok video of her car after it caught fire. Despite the inferno, she marveled at how her Stanley tumbler remained unharmed, yesterday’s ice still clinking inside.  The video quickly racked up tens of millions of views, and within days, the President of Stanley gifted her a…

by Sarah Fonder Kids can turn anything into an adventure, and the best stuff for children seizes their ability to imagine new worlds. The desire to tap into kids’ curiosity and natural tendency towards expansion was at the root of Little Big Brands‘ whimsical redesign for Juicy Juice. The new design hits the sweet spot between modern…

Juicy Juice, part of the Harvest Hill Beverage Company, is unveiling a brand new look created in partnership with agency Little Big Brands. The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike.  “Juicy Juice is a go-to for a lot of families, whether…

WINSTON-SALEM, NC — To commence the new year, Dewey’s Bakery has unveiled its newest innovation, Dewzies. Available nationwide, Dewzies layer chocolate between two thin, crispy cookies. The sandwich cookies come in four flavors: Original, Chocolate, Mint Chocolate and Double Chocolate. Dewzies are made with no artificial ingredients, preservatives or synthetic colors. “We’re excited to be introducing our…

Picture this. It’s February, freezing cold outside, you’re bundled up, you’re wearing a mask and trying to keep your glasses from fogging up. You’re sneezing, coughing, aching, your head hurts, and you feel fuzzy and incapable of thinking or doing. You’re desperate for relief, and you’re facing a shelf of mass confusion. Oh, and there…

An Emotional Hotbed for Consumers  by Katie Lopez Over the holiday break I spent my free time binge watching some guilty pleasures. Though I’m way past my high school prime, entire days slipped away as I immersed myself in 16-year-drama (trauma?) with shows like ’Never Have I Ever’ and ‘Derry Girls’. Growing up, taking risks,…