News
Pet Tricks
Pet Tricks by Robin Lauffer There’s no doubt, we’re living in trying times – and it’s affecting our collective psyche. But there’s good news for us pet owners. Studies have found that interacting with animals can decrease stress levels, anxiety and depression. They can ease loneliness, increase feelings of social support, encourage playfulness and…
Read MoreThirsty for Stanley
by Karla Finlan A few months back, a woman posted a TikTok video of her car after it caught fire. Despite the inferno, she marveled at how her Stanley tumbler remained unharmed, yesterday’s ice still clinking inside. The video quickly racked up tens of millions of views, and within days, the President of Stanley gifted her a…
Read MoreJuicy Juice Imagines a Vibrant World for Kids with Their Charming New Look
by Sarah Fonder Kids can turn anything into an adventure, and the best stuff for children seizes their ability to imagine new worlds. The desire to tap into kids’ curiosity and natural tendency towards expansion was at the root of Little Big Brands‘ whimsical redesign for Juicy Juice. The new design hits the sweet spot between modern…
Read MoreJuicy Juice Embraces More Vibrant Look in Brand Redesign
Juicy Juice, part of the Harvest Hill Beverage Company, is unveiling a brand new look created in partnership with agency Little Big Brands. The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. “Juicy Juice is a go-to for a lot of families, whether…
Read MoreDewey’s Bakery debuts Dewzies innovation
WINSTON-SALEM, NC — To commence the new year, Dewey’s Bakery has unveiled its newest innovation, Dewzies. Available nationwide, Dewzies layer chocolate between two thin, crispy cookies. The sandwich cookies come in four flavors: Original, Chocolate, Mint Chocolate and Double Chocolate. Dewzies are made with no artificial ingredients, preservatives or synthetic colors. “We’re excited to be introducing our…
Read MoreShopping for cold meds is enough to make you sick
Picture this. It’s February, freezing cold outside, you’re bundled up, you’re wearing a mask and trying to keep your glasses from fogging up. You’re sneezing, coughing, aching, your head hurts, and you feel fuzzy and incapable of thinking or doing. You’re desperate for relief, and you’re facing a shelf of mass confusion. Oh, and there…
Read MoreTapping into Nostalgia
An Emotional Hotbed for Consumers by Katie Lopez Over the holiday break I spent my free time binge watching some guilty pleasures. Though I’m way past my high school prime, entire days slipped away as I immersed myself in 16-year-drama (trauma?) with shows like ’Never Have I Ever’ and ‘Derry Girls’. Growing up, taking risks,…
Read MoreSarna Unveils Rebrand and Reformulations of Topical Anti-Itch Lotions
Reinvents itch relief with updated steroid-free formulations that contain 1% pramoxine hydrochloride. Sarna – known for its dermatologist-recommended steroid-free anti-itch lotions – has refreshed its brand look and reformulated two hero SKUs. The updates mark the brand’s first significant change since the brand’s acquisition by Crown Laboratories in 2018. “Completing the rebranding and reformulation is a significant milestone…
Read MoreLet’s Get It On… The Shelf
Sexual wellness is essential, so why is the sexual wellness shelf so underdeveloped? by Crystal Bennett Birds do it. Bees do it. Humans have been doing it since the beginning of time. And according to Maslow, along with food and breathing, it’s considered a fundamental need. Why then, does sexual wellness remain one of the…
Read MoreHuman-Centric Branding in a Pixelated World
The recent explosion of AI has creative agencies focused in a way that I have rarely seen before. The fear that technology could replace us is real, but only if we allow it to. For us, AI is an important tool, but it could never replicate the nuance that humans are able to reason and…
Read More