News

Why Strategic Emotional Design Turns a Package into an Invitation to Your Brand World by Taryn Tavella, Senior Strategist Walk down the aisles of any store or scroll through endless options online, and you’re met with a wave of colors, fonts, logos, and mascots. As a branding professional, I love it. There’s something about that…

By Robin Lauffer, Director of Strategy & Research Big companies have a problem. Legacy brands built trust over decades, but today, “big” often reads slow, bureaucratic, and out of touch. Start-ups? Nimble, fearless, fresh, but untested and often unreliable.   The Hybrid is the sweet spot: where exciting and agile meets tried and true. Why…

Little Big Brands sought to respect the history of the garden’s namesake, Mildred Mathias while bringing it into the modern day with a new brand identity. Written By: Abbey Bamford The UCLA Mathias Botanical Garden has launched its new identity, coinciding with the renaissance and modernisation of the garden itself, which includes enhanced entry points and common…

Why You Should Consider a Brand-Led Advertising Approach In today’s competitive market, brand-led advertising stands out as a powerful approach to engaging in a more meaningful way with consumers. While selling your product & services remains important (a lift in sales? Yes please!), doing so at the expense of your brand is ultimately a short-term strategy. Approaching…

Little Big Brands SpeaksTo The Human/Feline Bond On National Poop Day (February 12, in case you missed it), World’s Best Cat Litter, marketed by Kent Pet Group, shared the scoop on their new brand redesign and product launch. In addition to a completely redesigned product portfolio, the brand is launching Poop Fighter Maximum Odor Defense, a natural…

Brand Mascots in the era of AI. by Bill Frohlich I won’t be the first, or the last person to tell you that Artificial Intelligence (AI) is upending industries. No one is safe, least of all brands. And brands with mascots, watch your back! No longer confined to traditional ads thanks to the last technological…

A self-described “cultural voyeur” talks about what makes great package design, knowing what your brand stands for, and the concept of “ambitioning.” n her 25 years as a strategist,  Robin Lauffer has helped brands, as she puts it, “reimagine what’s possible.” If that seems like a very bold promise, it’s by design—she’s not one for…

Kent Pet Group, a subsidiary of Kent Corporation and the maker of World’s Best Cat Litter, recently announced the following news and updates at Global Pet Expo 2024. World’s Best Cat Litter partnered with New York-based brand design firm, Little Big Brands, for the brand redesign. The launch of the new visual identity celebrates not only a…

Bring More Play To The Brand Juicy Juice has a new look created in partnership with agency Little Big Brands. The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. “We really wanted to help modernize and evolve the brand, but also create something that…