News
Expo West Field Notes: 33,000 Steps Later
After a few days roaming the halls of Expo West, roughly 33,000 steps, several mushroom beverages, and more protein snacks than anyone should reasonably consume, a few patterns started to emerge. A few of them felt particularly telling. Metabolic health is quietly becoming the organizing idea for food. Protein, fiber, satiety, blood sugar – and…
Read MoreMeet the Modern Parent: Real, Raw, and Redefining the Category
by Taryn Tavella, Senior Strategist 62% of parents say no one understands how stressed they are. Nearly half say most days their stress feels completely overwhelming. (Psychology Today) Yet in the same breath, parents are finding joy, humor, and connection in places as simple as a local parent group chat or a TikTok scroll. Parenting…
Read MoreWired for Wellness: Integrating AI and Human Insight to Connect with Consumers
An LBB/ChatGPT Collaboration AI is changing the game in wellness, making it possible to deliver health and lifestyle recommendations that actually fit each person’s needs, habits, and goals – quickly, conveniently and at scale. People now expect that kind of personalization from the brands they interact with. The upside is huge: more relevant products, stronger…
Read MoreSocial Media Isn’t Social Anymore
by Robin Lauffer, Director of Strategy & Insights Remember when social media felt… social? When a post got likes, comments, laughs? That’s fading. I thought it was just me, but the reality is that today, people scroll endlessly, consume endlessly, but interact far less. Social media has become a theater you watch, not a conversation…
Read MorePackaging as Portal
Why Strategic Emotional Design Turns a Package into an Invitation to Your Brand World by Taryn Tavella, Senior Strategist Walk down the aisles of any store or scroll through endless options online, and you’re met with a wave of colors, fonts, logos, and mascots. As a branding professional, I love it. There’s something about that…
Read MoreLessons from Labubu: More Than a Toy
What CPG brands can learn from the plush doll craze about engaging Gen Z—from a Gen Z strategist by Caroline Massey, Strategist POP MART / CODIOFUL ON UNSPLASH Every once in a while, the turbocharged content generator that is social media gives way to a new trend that sticks—one that’s strange enough to grab our…
Read MoreThink Small. Act Big. Or Maybe the Other Way Around.
By Robin Lauffer, Director of Strategy & Research Big companies have a problem. Legacy brands built trust over decades, but today, “big” often reads slow, bureaucratic, and out of touch. Start-ups? Nimble, fearless, fresh, but untested and often unreliable. The Hybrid is the sweet spot: where exciting and agile meets tried and true. Why…
Read MoreNative California flower informs UCLA Mathias Botanical Garden identity
Little Big Brands sought to respect the history of the garden’s namesake, Mildred Mathias while bringing it into the modern day with a new brand identity. Written By: Abbey Bamford The UCLA Mathias Botanical Garden has launched its new identity, coinciding with the renaissance and modernisation of the garden itself, which includes enhanced entry points and common…
Read MoreBrand-Led Advertising
Why You Should Consider a Brand-Led Advertising Approach In today’s competitive market, brand-led advertising stands out as a powerful approach to engaging in a more meaningful way with consumers. While selling your product & services remains important (a lift in sales? Yes please!), doing so at the expense of your brand is ultimately a short-term strategy. Approaching…
Read MoreQuick Read For Cat Litter Package
Little Big Brands SpeaksTo The Human/Feline Bond On National Poop Day (February 12, in case you missed it), World’s Best Cat Litter, marketed by Kent Pet Group, shared the scoop on their new brand redesign and product launch. In addition to a completely redesigned product portfolio, the brand is launching Poop Fighter Maximum Odor Defense, a natural…
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