Posts Tagged ‘Design Awards’
Branding + Children – Know Thy Audience by Pamela Long in Brand Packaging Magazine
When you’re developing a new kid’s brand or evolving an existing brand, you’re never just appealing to a child; you also have a responsibility and need to address the gatekeepers of these brands. You have to check all the boxes for mom and dad while creating a package that appeals to the youngest consumers. It…
Read MoreGDUSA Names LBB’s Richard Palmer a 2019 Person to Watch
Published on GDUSA THE CRITERIA: GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for their talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective…
Read MoreReady Snax, KIND, Snuggle and Summers Eve win Creativity International Awards
Project Title: Ready SnaxClient or Class Name: Ready Pac Foods, Inc Snacking on the go is all about convenience and transparency, easy to eat, with tasty, fresh ingredients that are super appetizing and clearly on view. LBB was tasked to redesign the packaging for the Ready Snax® line, a 9 SKU line up of fresh…
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