Scoop
The Packet Up Packet In campaign showcased the launch of the biggest product innovation for the brand in decades, tuna and salmon on-the-go packets co-branded with McCormick, the leader in bold flavor.
Results Matter
An impressive TikTok click-through rate of .23% with the key 18-34 year old audience that is driving growth in the category, and a YouTube VCR of 77%.
On-the-Go just got a whole lot tastier.
Scoop
The Wild Caught Happiness campaign supported the launch of the rebrand and captured the brand’s belief that good health and good moods all start with good food.
Results Matter
Highest click-through rate ever recorded for the brand, the highest VCR ever (95%), and over 70k unique website visits in the first month alone.