Welly stands for purity of mind, body, and spirit, and this project captures the simplicity of that brand. The hand-drawn logo is fluid, approachable, modern and understated, punctuated with a water droplet – a nod to the brand’s heart and soul. A simple bamboo texture on the outer packaging reveals a glimpse of the bottle’s sustainable bamboo. A simple gloss varnish over the logo gives it just the right amount of pop off the matte white cylinder. Finally, brand story and specifics are tucked neatly on the backside of the structure. Simply beautiful.