portfolio

SOLEMATES

SOLEMATES We started with a custom box, taking the brand from a plastic clamshell to textured paperboard. The graphics on the inner box mimic the product in use, and a window allows the consumer to quickly understand product function and type. The identity is fresh, clean and contemporary, while remaining playful, like the brand itself.…

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FIBER CHOICE

FIBER CHOICE The Fiber Choice redesign began with brand positioning work to better understand what the brand could own in the category. This knowledge informed the far-reaching final design and gave the brand a dynamic, ownable look on the store shelf. RELATED PROJECTS WISHBONE RISTORANTE 1915 PEDIACARE LITTLE SPOON

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MEDERMA

MEDERMA The laundry list of hurdles to overcome with this package redesign was daunting – a one SKU brand on the bottom shelf of a random aisle with a $40 price tag (to name a few). We went straight to work, creating a brand-new structure that allowed for more information and eye-catching appeal. We also…

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PHAZYME

PHAZYME This redesign was all about nailing the need state. In a category dominated by a couple major players we found that by out-strategizing those brands, we could find a meaningful niche on shelf. The winning design fires on all cylinders and cues effective relief for consumers across the board. RELATED PROJECTS WISHBONE RISTORANTE 1915…

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SOMETHING NATURAL

SOMETHING NATURAL Since we originally created this brand, having the opportunity to evolve it was a labor of love. With a new focus on the female consumer, we worked to create custom handcrafted typography and illustrations that would not only break the shelf, but also exude beauty, simplicity and femininity. RELATED PROJECTS WISHBONE RISTORANTE 1915…

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4ID

4ID We had the pleasure of creating every aspect of this new lifestyle brand – from an intuitive yet ownable name to a unique yet functional structure, and of course the package design, identity and iconography. RELATED PROJECTS WISHBONE RISTORANTE 1915 PEDIACARE LITTLE SPOON

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BEANO

BEANO The Beano redesign started with a much smaller project where we were developing a line extension, Dairy Defense. The client liked the new offering so much that we had the opportunity to address the full line of products, cleaning up hierarchy and increasing shelf impact through more vibrant imagery and branding. RELATED PROJECTS WISHBONE…

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PEDIA-LAX

PEDIA-LAX Let’s face it, Pedia-Lax is a pretty hard sell to a kid, so that’s why our job was to help make mom’s life a little easier. Each element of the packaging was updated to feel fresh, modern and for today’s moms. And giving the Pedia-Lax penguin a major makeover helped kids feel a whole…

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BOLTHOUSE JUICE

BOLTHOUSE JUICE Our partnership with Bolthouse Farms has spanned many categories and product types, none more important to the brand than their juice line. Our work has included refreshing current flavors, creating a number of new flavors for their innovation pipeline and conceptualizing their limited-edition products that highlight seasonal trends. RELATED PROJECTS WISHBONE RISTORANTE 1915…

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