Humankind As passionate pet parents, we know what you feed your pet is directly tied to their long-term health. Armed with only the new brand name, Humankind, we set out to develop a brand that would be the single-most important marketing tool for this ultra-premium, human-grade pet food sold exclusively through veterinarian’s offices and online.…

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Chicken of the Sea Working with Chicken of the Sea to bring their innovation pipeline to life has been an inspiring journey. As more consumers shift to the perimeter of the store, focusing on relevant products that provide the flavors and usage occasions modern shoppers are searching for is essential. Our portfolio of work for…

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Campho-Phenique Redesigning Campho-Phenique was all about capitalizing on the brand strengths…literally. A strong and iconic brand identity now radiates from the center of the pack. Flipping the structure also allowed for a much more impactful canvas to work with. In extending beyond the pack to the brand’s online presence and social media, we focused on…

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Boudreaux’s Diaper rash stinks, so having a brand that can add a little humor to the situation makes life a little more bearable. LBB was asked to give this quirky brand a packaging face lift while retaining the ‘hand made’ look and feel, which differentiates Boudreaux’s Butt Paste as a unique and authentic brand in…

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Bolthouse Our work began with a redesign of their full line of creamy and vinaigrette dressings. We needed to increase appetite appeal and unify the disparate line. Since that initial work we’ve had the pleasure to create multiple line extensions, and recently to develop a new line of Greek yogurt-based dressings.

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Kind Kids Don’t play with your food kids unless of course you are one of the energetic characters that LBB commissioned for the KIND Kids packaging, they manage to balance that Kid appeal as they dart through honey drizzles and dodge yummy chocolate chips, all the while showcasing the wholesome ingredients that parents are searching…

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Nichols Farms Nichols Farms partnered with LBB to reposition and redesign their portfolio to allow the brand to move into the #2 consumer facing brand spot within the category. The new design demonstrates a stronger brand presence through the use of an identity that encompasses the brand’s family values – honoring the knowledge of our…

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Welly Welly stands for purity of mind, body, and spirit, and this project captures the simplicity of that brand. The hand-drawn logo is fluid, approachable, modern and understated, punctuated with a water droplet – a nod to the brand’s heart and soul. A simple bamboo texture on the outer packaging reveals a glimpse of the…

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Wishbone Our goal was to modernize Wishbone’s packaging and increase appetite appeal and shopability on a crowded shelf–and within a brand–full of very similar flavors. Re-working the original design by moving the Wishbone brand green to the topside and adding a much more prominent logo, leaving room for the bottom to be used for color…

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Wink It’s time to feel more with less. Okamoto, the #1 condom brand in Japan, hired LBB to transcreate and relaunch the brand in U.S. As a smaller, more nimble player within the condom category, we were able to reinvent the category to feel more relevant and approachable for a younger Gen Z audience through…

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