PanOxyl

Building on the success of LBB’s “Seen It, Solved It” campaign, which established PanOxyl’s heritage and decades of expertise solving acne for a new generation, the new Here For It All campaign brings that authority into the here and now. We started with the key insight that young people’s lives are lived moment by moment—every win, every fail, every awkward stumble and epic high can feel especially amplified. So we evolved PanOxyl from a brand that has seen and solved it all into a trusted companion that’s here for it all, helping keep breakouts in check and confidence high with solutions for every type of acne and every body part.

We brought this evolution to life through a multi-million-dollar campaign designed to connect with Gen Z where they live, watch and listen. Across CTV, podcasts and paid social, as well as partnerships with trusted skin-fluencers and educational content creators, Here For It All makes PanOxyl’s expertise feel relevant to real life, in real time. Together, the campaigns reinforce a larger brand truth: PanOxyl is the Acne Authority—always has been, is today, and will continue to be for every generation and every moment that matters.