LBB Helps KIND Kids Launch Bars With Money Back Promise

Sep 21, 2018

KIND Healthy Snacks introduces a line of KIND KIDS chewy granola bars in flavors kids will love and with ingredients parents can trust. The gluten-free bars include 100 percent whole grains and no artificial flavors, colors, preservatives or genetically engineered ingredients. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back.

“We know how hard it is for parents to find healthy options that their kids will actually eat. That’s why, when crafting KIND KIDS, we intentionally balanced nutritious ingredients with delicious flavor to ensure the bars would be a lunchbox win for everyone,” said Jon Lesser, vice president of Marketing at KIND. “If we’re wrong and kids don’t love the taste, we’ll give parents their money back.”

According to a new survey fielded by KIND*, more than 1/3 of parents said that finding healthy options that their kids will eat is the most stressful thing about packing lunch, and almost half (48 percent) said that their child brings home a healthy snack from their lunch at least once a week.

The survey also revealed parents’ growing concerns about the amount of sugar their kids are consuming. Findings included: 1/3 of respondents said the biggest problem with kids snacks today is that they have too much sugar;
When asked about the top nutrients/ingredients they would like to limit in school lunches, nearly 2/3 (64%) of parents selected sugar and nearly half (45%) selected artificial ingredients (including flavors, colors, preservatives and sweeteners). “With KIND KIDS, we set out to create something different,” said Stephanie Perruzza, registered dietitian and health & wellness associate manager at KIND. “We crafted the bars to have less sugar than the leading kids granola bar in order to meet health-conscious parents’ needs, but we were careful not to sacrifice taste. We were also thoughtful about the ingredient composition; the whole grain blend of oats, sorghum and quinoa provides more than ½ serving of 100% whole grains and allows parents to introduce new textures, flavors and ingredients to picky eaters. The goal is to help kids realize that healthy foods can also be delicious.”

KIND KIDS™ bars come in three flavors: Chocolate Chip; Peanut Butter Chocolate Chip; and Honey Oat. They are available at retailers nationwide.

Purchases must be made between 8/1/2018 and 10/31/2018 for the money back offer. Refund request must be received by 11/30/2018. Limit one refund (up to $5.00) per household. Offer valid in the USA for individual consumers 18+. Offer valid for in-store purchase of a 6-pack or 10-pack of KIND KIDS Bars only. Original proof of purchase required.

*Poll was conducted on July 12, 2018 among a national sample of 1,001 parents with children ages 5-12. Results have a margin of error +/-3 percent.

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