COS Wild Caught Happiness
The Wild Caught Happiness campaign supported the launch of the rebrand and captured the brand’s belief that good health and good moods all start with good food.
Results Matter: Highest social click-through rate ever, highest VCR to date (95%), 70k unique website visits in the first month alone.
The Packet Up Packet In campaign showcased the new tuna and salmon packets as part of a healthy, flavorful, on-the-go lifestyle.