Wisely Well: Treating food as medicine

Oct 6, 2020

Wisely Well is a new nutrition brand by Tivity Health that is paving the way in the ‘food as medicine’ market space. It started as a nutritional concept for seniors recovering from surgery, after studies showed that recovery could be stalled or adversely affected by poor nutrition. Today, Wisely Well is a nutritious meal plan and delivery service, available exclusively through select health and wellness service providers, that can help people of all ages and stages of health stay better fed.

We’re proud of the design we created for this vital brand. It highlights the products’ inherent goodness and delicious taste through lively ingredient patterns that adorn each flavor variation. The vibrant colors convey both a sense of optimism and inform the customization strategy of each meal. The consistent brand identity evokes a sense of security and comfort while the ‘foods that fuel living well’ seal cues a trusted, holistic view to healthcare.

It’s not every day you get to create a new brand from scratch in 3 months and see it launch with a NASDAQ bell ringing! We love our healthy partnership with Wisely Well.

Designed by LBB

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