Teeing off luxury for the virtual golf world. In 2023, Greenwich, CT will become the home of the ultra exclusive Rock Pile Golf Club — an indoor virtual golf club like no other. LBB was asked to create the brand from scratch with the goal of attracting and appealing to high net worth individuals. The sleek black & white brand mark has a unique 16-dot logo that brings an aura of mystique and exclusivity. The 16-dot composition was inspired by the club’s namesake, an abstract representation of the pyramid shaped pile of golf balls often seen at the driving ranges of private clubs. LBB partnered with the client’s interior design team to ensure the brand inspired the decor and overall experience inside the club.