Little Spoon

Creating the Little Spoon brand was a labor of love as we know the struggle firsthand of trying to find healthier options for baby. From strategy to structure, every element was thought through to connect with parents.The design concept centered around a Kaleidescope toy, creating an ownable pattern that changes across flavors but feels healthy and playful, creating a vibrant portfolio. As the brand extends, play is at the center of all we do.