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Who knew there was so much to learn about mattresses? And that a mattress company could be such a vital force for good? The founders of You+ are dreamers–and concerned dads–on a mission to help people turn off at night so they can turn on the next day. They took the idea that sleeping well leads to living well, turned it into a great mattress, and we got to jump right in!

LBB worked with the founders to build the brand for this sleep company that not only makes a quality product but helps people navigate the modern world. We did customer research, built a brand purpose framework, named the product, and designed the company website, social media assets, and giant mattress packaging. And after all was said and done, we slept like babies!

Capabilities  
Business Model
Higher Brand Purpose
Mission
Category Audit
Brand Name
Brand Tone
Visual Positioning
Brand Design
Website
Content Strategy
Digital Activation
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