Who knew there was so much to learn about mattresses? And that a mattress company could be such a vital force for good? The founders of You+ are dreamers–and concerned dads–on a mission to help people turn off at night so they can turn on the next day. They took the idea that sleeping well leads to living well, turned it into a great mattress, and we got to jump right in!
LBB worked with the founders to build the brand for this sleep company that not only makes a quality product but helps people navigate the modern world. We did customer research, built a brand purpose framework, named the product, and designed the company website, social media assets, and giant mattress packaging. And after all was said and done, we slept like babies!