Republished from DSN
One of the oldest segments in retail pharmacy — over-the-counter medications — has been on a fast track as of late. With medical out-of-pocket costs climbing, many consumers increasingly are turning toward OTC products to address myriad health-and-wellness concerns, including pain relief, weight loss, sleeplessness, gastrointestinal issues and cough-cold and sinus needs.
Among the features consumers look for are simple, clean ingredient profiles, efficacy, ease of use, safety and convenience. Seeking to satisfy consumer demands, suppliers are introducing many items that shoppers want and need.
This month, DSN recognizes the OTC companies at the forefront of innovation that are pushing to make consumers’ lives the healthiest they can be. Here are the winners of the Retail Excellence Award – OTC.
Randob Labs is a private, family-held company that has been in business since 1979. The Cornwall, N.Y.-based company has been in the Creagan family since 1991, and Jim Creagan, its current president, has guided Randob to achieve consistent double-digit growth year over year by revitalizing and maintaining heritage brands.
Looking to 2020, Creagan said Randob is committing to growing share by deploying new marketing strategies, implementing packaging creative, including Sting Kill designed by LBB, penetrating new markets and providing top level service.