Simply 7: Crave-worthy chips for the guiltless snacker

Oct 14, 2020

We’ve said it before, and we’ll say it again- we can’t stop snacking. Lucky for us, the options from Simply7 have us feeling good about it: 20 delicious snacks packed with better for you ingredients. Lentils and quinoa and veggies, oh my! 

When they asked us to refresh their brand and package design, we got snacking, err, cracking! With flavors and ingredients this good, we opted to celebrate them on pack in a unique way, with custom photography dancing around a bullseye brand mark that can’t be missed. The unique-to-category color palette freshens up this once-stale brand and pops at-shelf. 

And we’re not the only ones simply obsessed- the design recently rolled out nationwide to the delight of retail partners, consumers AND just won a 2020 GDUSA Packaging Design Award. Tastes great to us! 

 

Designed by LBB

 

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