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This was fun. Due to many factors, people in their 20’s are 2.5 times more likely to abstain from intimacy than Gen X’ers were at the same age. OKAMOTO®, the #1 condom brand in Japan, asked LBB to help them understand why Gen Z consumers are in the midst of a Sex Recession so that they could help them rip and unroll themselves to a more pleasurable life.

CAPABILITIES
Transcreation
Quant and Qual Research
Cultural Foresight
Category Audit
Brand Strategy
Brand Name
Brand Design
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