The Essential Oils industry (worth $4 billion) is everywhere but nowhere, you can find essential oils in categories from beauty to air products to cleaning. In addition, lots are sold in multi-level marketing companies - adding confusion to their value, quality, and usage. As lines between traditional health and wellness blur, the industry is on track to grow to $7B USD by 2024.
When GuruNanda asked Little Big Brands to help them communicate their mission to the world, we were all in. This joyful brand transformation embraced their culture and embodied the brand's global commitment to sustainability and philanthropy. We helped them bridge the gap between people’s wellness aspirations and realities through education and a higher purpose branding. LBB's job was to communicate the brand’s strong underlying mission and build both credibility and trust through their own real-life Guru.