Hyland’s wins a Health+Wellness Graphic Design Award

Mar 16, 2021

Hyland’s has been the trusted source of natural, effective health solutions for over 115 years, but their Baby and Kids lines needed to find a better way to connect with first-time Gen Z moms.

We worked with Hyland’s to help them compete in the space owned by legacy OTC drug brands and contemporary natural brands. By leveraging the key brand message, “A Heritage of Healing,” we re-strategized how the brand lives in retail and online. We looked at the semiotics of the brand and identified an opportunity to tap into a cherished bonding experience – storytime. We then created a modern and consistent white canvas, so we could clearly communicate the claims and benefits while bringing the portfolio together so it was recognizable on shelf.

The baby photography and kid illustrations were replaced by a storybook style of custom animal illustrations whose attributes matched the product. A lion (who roars) for cold & cough, an elephant (with his large trunk) for stuffy nose, a (toothy) beaver for oral pain. These new characters help tell the story of a brand that fits the different stages of childhood. The Baby and 4Kids packaging could now capture the value of Hyland’s rich heritage and legacy as the experts in homeopathy trusted by generations of moms.

We are proud to announce that Hyland’s has won a Health+Wellness Graphic Design Award for GDUSA.

 

Designed by LBB

 

Related Articles

immune
Little Big Brands Designs New Mental Wellness Brand for Swanson Health
681_Deweys_Seasonal_Render_Lineup-(1)
Dewey’s Bakery changes up branding recipe with Little Big Brands
1200x600wa
What are the kids listening to these days?
221024_Lifestyles_assets-03 copy
In the condom aisle