When Halo asked us if we wanted to be part of their pack, we said, don’t make us beg! Being pet parents ourselves, we already knew the brand was the real deal but it hadn’t kept up with the category. They were ready to take a big step forward with the directive to be bold, simple and transparent. The result is shelf impact at its finest. On your next visit to the pet store, look for the wall of purple. Your furry kids will thank you for elevating their dinner!