WINK! Because Gen Z is Having a Sex Recession

Oct 2, 2019

This was fun. Due to many factors, people in their 20’s are 2.5 times more likely to abstain from intimacy than Gen X’ers were at the same age. OKAMOTO®, the #1 condom brand in Japan, asked LBB to help them understand why Gen Z consumers are in the midst of a Sex Recession so that they could help them rip and unroll themselves to a more pleasurable life.

CAPABILITIES
Transcreation
Quant and Qual Research
Cultural Foresight
Category Audit
Brand Strategy
Brand Name
Brand Design

Want to WINK?

Related Articles

blanding
Brands Gone Bland
Untitled design (13)
LBB – Brands, Booths & Badassery
LBB_Website_COSI_230119_Header_1_hires
Chicken of the Sea Rebrand Makes a Splash
Celeb Branding article
Hailey vs. Selena- What does the internet drama mean for their beauty brands?