WINK! Because Gen Z is Having a Sex Recession

Oct 2, 2019

This was fun. Due to many factors, people in their 20’s are 2.5 times more likely to abstain from intimacy than Gen X’ers were at the same age. OKAMOTO®, the #1 condom brand in Japan, asked LBB to help them understand why Gen Z consumers are in the midst of a Sex Recession so that they could help them rip and unroll themselves to a more pleasurable life.

CAPABILITIES
Transcreation
Quant and Qual Research
Cultural Foresight
Category Audit
Brand Strategy
Brand Name
Brand Design

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