Tails are wagging for Dog Joy® Natural Dog Treats! The new design has a wholesome, fresh feel that capitalizes on the fun nature of the product proposition. The design incorporates an evolved identity, which feels familiar yet more approachable and ladders back to a wholesome, fresh feel. A window to show through to the product was essential to highlight the transparency around the real, fresh ingredients.

Dog Joy was designed by LBB and won a GDUSA Award in 2019.

See the winnners