Biovanta products are revolutionary in the category, the only naturally formulated drug proven to fight cold, cough and sore throat without the side effects of traditional drugs. While being all natural, it is also a drug, so it occupies a unique space in the market somewhere between traditional Drug and Homeopathic brands.
It was a real challenge to communicate this in a hard to shop category where the consumer is likely not well. Translating the complex yet revolutionary nature of their product in a meaningful and relevant way that consumers could easily understand was tablestakes. Our work included creating bold packaging and structure as well as in store displays and signage that helps tell the story.