Brown Cow

Born in upstate New York in 1973 by a couple of free-spirited founders and their Jersey cow, Lily, Brown Cow has always stood for indulgence. But after 8+ years on shelf, the previous packaging wasn’t telling that story—or delivering on the rich, creamy experience inside.

So LBB brought the magic back. Partnering with Lactalis US Yogurt, we reimagined the brand by bringing Lily to life with a custom, hand-drawn illustration. Paired with the custom typography in the logo, Lily invites shoppers into Brown Cow’s world: one that’s richer, creamier, and impossible to ignore. Because when your roots are this real—glass bottles, cream on top, and all—you don’t just tell a story. You serve it.