Yardley

Challenge

Help this 240-year-old soap brand innovate in the category. Bring affordable luxury to the masses.

Solution

Celebrate the beauty of nature with lush illustrations and details that honor the natural ingredients and the rich heritage of the brand. Align product and packaging to work in harmony and awaken all of the senses. Detailed botanical illustrations bring a classic English garden feel to each box, but contemporary typography keeps the look fresh. Sides, top and bottom feature a wrapped band print, reminiscent of pricier brands, that adds emphasis to the Yardley story and royal warrants. Make the inside as special as the outside by carrying the illustrations throughout and adding a surprise message to the consumer under the flap.

Production Notes

Mold inhibitor tinting
Multiple screen tints
Custom inks

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