Things you should know about Little Big



We love our jobs, but we love our families more. We also believe that spending time away from work and with family and friends makes us all better people and also better at our jobs. That’s why we make employees go home at 5:30 and offer 4-day holiday weekends and a killer vacation policy.



Just like any other profession, our company is filled with talented artisans and professionals who have studied and mastered their craft. Our work provides great value for our clients, and we believe that deserves fair compensation.



We all spend a lot of our lives at work and, quite frankly, we want to work with people we like and respect – that goes for clients and coworkers. Life is too short to work for, or with, A-holes.


The LBB story began in 2001 when award-winning creative director John Nunziato decided to offer clients a new way to approach their branding. With a boutique, hands-on approach, the company quickly gained new clients and garnered attention from the industry, adding world-class talent to its roster along the way.

Today, LBB has grown to one of the most well-respected independent brand consultancies in the United States. But through it all, the original philosophy remains: treat our clients as we would ourselves. Handle each project with the same attention to detail and quality of work as if the brand were our own.


John Nunziato — Chief Creative Officer

John founded Little Big in 2001 with the desire to create a different kind of branding firm: dedicated to always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance. Under his leadership, LBB has become a force within the industry.

John’s 25-year-plus career has included time spent at some of the most respected branding consultancies in the world, and he’s been instrumental in successful brand initiatives for clients like Bolthouse Farms, Georgia-Pacific, Unilever, Burger King, Coca-Cola, Gillette, Johnson & Johnson, Novartis, Campbell’s, Fleet Laboratories and Sun Products Corporation. In 2011, he was named to GDUSA’s prestigious “People to Watch” list.

John is a frequent speaker at industry conferences like The Dieline, Packaging that Sells and Package Design Matters, and enjoys mentoring and guest-lecturing at colleges like F.I.T. and Syracuse University. His work has won every major design award and is regularly featured in industry magazines, annuals and books. If you would like to book John for a speaking event please inquire here.

Pamela Long — Director/Client Services

Pam is a hands-on management pro who oversees the client side of our business as well as running key accounts. She has a business mind with a creative sensibility, and expertly walks the line between delivering on business objectives and fostering groundbreaking creative work. She also spearheads agency marketing and PR.

Prior to LBB, Pam spent 11 years at DDB Worldwide as director of the New York office’s Issues & Advocacy practice, promoting social issues and products with social impact. She also created and managed DDB’s Brand Integrity Group, helping companies realize their social responsibility potential.

Pam’s work has been recognized by the Emmy Awards, One Show, Creativity, Communication Arts and the Silver Anvils. Pam serves on the Greener Package advisory board and expert network as well as Package Design Magazine’s editorial board, and is a noted contributor to many branding trade publications.

Crystal Bennett — Director/Business Development

Crystal joined Little Big Brands in 2011, leading the firm’s business development efforts. Prior to LBB she spent seven years at CBX, helping grow the company into the global brand consultancy it is today. Prior to that she was a Vice President with Sterling Brands for six years.

A self-proclaimed brand fanatic, Crystal is inspired by how people relate to different brands, how they make their choices and what those selections say about them. She’s also a true client advocate, ensuring that each project’s goals are met and exceeded and working hand-in-hand with creative and management account teams to maximize project success.

Erin Kanter — Director/Strategy

Erin Kanter is a strategist like no other. She’s incredibly smart, hard-working, and absolutely obsessed with finding the insights that help clients stand out, break through and succeed in the marketplace.

Erin has crafted breakthrough strategies for clients like Summer’s Eve, Nestlé and Pepperidge Farm, transforming brands and bringing countless game-changing innovations to shelf.

Prior to joining LBB in 2010, she held senior leadership roles and led innovation for a number of branding agencies including Sterling Brands and Sapient Nitro, as well as spending time client-side as the U.S. strategy lead for Coach. She’s a gifted moderator and well versed in all aspects of qualitative and quantitative research. Erin’s a Dartmouth alum, and fluent in Danish.

Richard Palmer — Creative Director

Richard arrived at Little Big Brands in 2014, bringing a wealth of design talent and leadership to our growing team.

Prior to LBB, his career started in London at Smith & Milton and later Siebert Head. In 2001 he moved to the U.S., working at Landor Associates followed by Sterling Brands for seven years, where he was Associate Creative Director. Richard then held the Senior Creative Director position at Anthem Worldwide New York, significantly shifting the agency’s reputation by developing inspired and poignant creative, fostering new client relationships and building a powerhouse design team.

“It’s my strong belief that sketching solutions is the most organic and individually engaging way to work through design to meet the core objectives. For me it’s still this practice that provides a broader range of thinking, and uniquely creative solutions.”

Emma Jackson — Studio Manager

Emma arrived at Little Big in 2011. Her previous experience wrangling errant goats on the Disney lot, dressing midget tightrope walkers in Prague, and organizing race teams at Le Mans made her better prepared than she would have expected for daily life at LBB.

As studio manager, Emma handles this challenging role with grace and ease and credits her vast experience in media, sales, broadcast production, sponsorship and artist management for her unique skill set. Emma is a consummate professional and somehow manages to juggle 10 different roles on any given day while keeping the entire team organized and functioning like a well-oiled machine. (Did we mention she has a killer accent?)

Frank Tantao — Production Director

Frank joined Little Big Brands in 2013 as Production Director after spending over 25 years in the industry. Prior to LBB Frank worked at Sterling Brands, S2Design and Zunda Group. Throughout the years Frank has had the opportunity to work with a prestigious list of clients such as Unilever, Dannon, Pepperidge Farm, Kraft Foods and Procter and Gamble. In addition to overseeing the production team, he also has extensive on-press experience.

Frank’s goal is to ensure that every detail that was approved translates to production art, and meets the client’s expectations when printed. Frank’s passion for production is exhibited by his attention to detail and his strong communication skills with vendors and clients.