You Plus Sleep
LBB and three dads/friends/entrepreneurs partnered to launch the YOU+ Sleep brand, a digitally native mattress-in-a-box company. While the market is crowded and growing, our client saw an opportunity to carve out a niche that’s near and dear to them personally: giving young people better lives through better sleep. To create this higher purpose brand, we developed the connective tissue between the dads’ passion and a mattress. A 360-brand experience was required so LBB created everything from the ground up, the business and brand strategy, name, design, and digital activation.