Wishbone

Our goal was to modernize Wishbone’s packaging and increase appetite appeal and shopability on a crowded shelf–and within a brand–full of very similar flavors. Re-working the original design by moving the Wishbone brand green to the topside and adding a much more prominent logo, leaving room for the bottom to be used for color coding by flavor. A nondescript salad image was replaced by appealing ingredients key to each flavor profile. Finally, a clean, modern type rounds out the work. Resulting in a much more confident brand with extreme shelf presence.