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V8

It’s not easy to take a brand known for their middle-of-the-store presence and successfully move them to the fast-growing perimeter, but that’s exactly what we did with V8 Harvest. Our design focused on veggies that seemed to be bursting from the farmstand itself, with an iconic shipper that redefined standout at the club store level. This bold look truly positions V8 as a player in the premium fresh juice category.

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